Thank you for joining the 8th instalment of the GMR Marketing to Women conference!

Women in the GCC are anticipated to hold $930 billion in wealth by 2017. In a time of global potential slow-down, it is now even more imperative for marketers to strike a chord with this influential market.

The objective of this year’s conference was to investigate ‘Engaging the Multiple Facets of the Arab Woman’, exploring the changing roles of women as high-value consumers in an increasingly modern-minded society.

We highlighted new trends, challenges and solutions whilst sharing best practices that can be used in enhancing marketing operations in engaging with this high-earning female demographic.

We delivered the region’s first pure insight-led conference through data:


  • Fresh, new, behavioural and attitudinal data from our research partners, Nielsen, provided the latest trends impacting female consumers
  • Best-in-class case-studies shared by the region’s top-class marketers during panel discussions offered best-practice to stimulate discussion and learning.

We look forward to welcoming you to our next GMR Marketing to Women conference next year!


NEW FOR 2016
Success story case-studies from leading brands will also enhance the depth of learning and be able to put into practice when back at the office.
GMR Marketing to Women has teamed up with the world’s premier research agency Nielsen, to offer new data-backed seminar-style sessions to help you and your teams assimilate the latest trends impacting the science of marketing to the female demographic.


Digital Media Services (DMS) was incorporated in 2010 as the official digital media arm of Choueiri Group. DMS extends a premium international and regional leading platforms, reaching 120 million plus Unique Users, generating 2 Billion Page Views and serving over 3.5 billion ads per month. DMS is headquartered in Dubai, with presence in key regional markets.
As part of Choueiri Group, MEMS LLC specializes in the marketing and sales of advertising space for a diverse portfolio of communication vehicles. These include premium satellite TV channels, radio stations, category-leading luxury, fashion and lifestyle publications, pan-Arab and daily newspapers, as well as outdoor signs. With a dedicated team of 210 professionals, the Company services its clients through a robust network of offices and representatives spanning 12 cities.
Top of Her Game is a communications platform which focuses on breaking stereotypes of Arab women in the GCC.
Top of Her Game enables brands to engage with the fast-changing female Arab demographic in a culturally sensitive, highly relevant way whilst making grass-roots change.
Combining social and traditional media channels and cutting-edge content, Top of Her Game challenges gender stereotypes common in the region. The Top of Her Game’s signature Female Majlis specializes in women-focused research in a truly unique methodology, offering brands the opportunity to co-create and de-risk their marketing investments.

An inspiring blend of sophisticated luxury, authentic Indian heritage and contemporary style – Taj Dubai is a world-class destination. 
We are right by the Burj Khalifa – so from our luxurious suites you get to enjoy awe-inspiring views of the world’s tallest building and its magical dancing fountain. And you are only a short walk away from the Dubai Mall, a fashionista’s paradise boasting over 1,200 stores and trendsetting venues.
Phoenix, specialized in media production of TV commercials, documentaries, corporate films and music videos all across the Middle East, is a leading production company serving the UAE for the last two decades. At Phoenix, We provide you with a creative pool of experience and talented Directors, Locations, Equipment, Talents and Crew; not to forget the fully equipped Post production facilities and support designers who specialize in 2D & 3D graphics and animation in our integrated digital environment. With our creative approach and creative team, we plan events, organize them and we work towards producing nothing but the best!
Rotana Media Group is one of the largest media groups in the region. The group’s portfolio comprises TV channels, Radio stations, website, music, film and series production, and management services. Rotana is widely known as the world’s largest producer of Arabic music and a key distributor and producer of Arabic movies, with a library comprising more than 2,000 movies. Rotana also owns a bouquet of leading free-to-air TV channels: Cinema, Khalijia, Masriya, Clip, Mousica, Aflam, Classic, LBC, and AlResalah. Content on these channels vary to cater to the needs of different demographics, whether they are looking for movies, talk shows, series or music videos. And that’s not all! Rotana is also active in the radio ether, with a station in Saudi Arabia.
TINT is a global technology platform that collects, moderates and curates social content from across the world and displays it anywhere. Using TINT, organizations harness and filter the wealth of user generated content created about their brand and category every day and display it across websites, mobile apps, digital advertising, TV, digital billboards and jumbotrons. TINT is trusted by over 45,000 brands worldwide, including NASDAQ, Google, CNN, Nike, Sony and Ford, who use the technology to create a social hub of fans, followers and debates and turn it into a powerful tool for building their brand, engaging customers, and inspiring action.