Meet our Keynote Speaker for Marketing to Women Conference
DEE CAFFARI, MBE
Dee Caffari is unique.
She is a record-breaking sailor who also brings unparalleled insight into delivering media messages to the female audiences worldwide. She has just completed the Volvo Ocean Race, as part of the first all-female crew on the Team SCA global #weareteamsca – Journey of Change campaign.
Dee combines hands-on sporting influence and personal experience in social media-driven, story-telling rich campaigns with a strong ethos for social change.
She will uncover the success strategies for Team SCA’s trailblazing global campaign, which featured activities empowering women through documentaries, exhibitions, Amazing Women Everywhere mosaic, as well as philanthropic outreach around the world.
She will also reveal the key ingredients for local resonance of the GCC-wide engagement with women and girls from her experience as skipper of the Sail Arabia Oman Sail team over multiple years. Both of these campaigns have become hugely successful for both their international and local reach, respectively.
Dee was honoured as a Member of the order of the British Empire (MBE) in 2006 in recognition of her achievements, and was appointed by the Royal Navy as an Honorary Commander in September 2011.
- ABOUT DEE CAFFARI…
- First woman to sail single handed around the globe in both directions
- First woman to sail non-stop around the world three times
- Her campaigns have achieved a 5 times ROI for sponsors
- Sailed around the world a total of five times
- Inspires ‘ordinary’ people to do extraordinary things